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LIFE'S BETTER WHEN YOU'RE A KRAKEN
Kraken Rewards, formerly known as FOCUS, is a customer rewards program providing FREE rewards, discounts, and giveaways, with a direct link to Hurlburt FSS program & activity information and feedback.
Deal of the Month
Deal 1
$50 off on any basic or advanced diving certification of $200 or more from the Dive Shop
Hurry! Limited to the first 4 redemptions.
Deal 2
$20 off on a Kayak or stand up paddle board rental from Outdoor Rec.
Hurry! Limited to the first 10 redemptions.
No Federal endorsement of commercial entities intended. Show your Hurlburt Kraken Rewards card and redeem your deal during the month of August 2026. One deal package per Hurlburt Kraken Rewards cardholder in the month of August 2026. Not to be combined with other offers. Must present Hurlburt Kraken Rewards card or image of card on phone to receive discount. Not redeemable for cash value.
Monthly deals. Membership perks. Special giveaways.
Free to Join
Make the most of your time on Hurlburt Field. Kraken Rewards is free and easy to join! Simply complete the quick application to start receiving monthly deals, member-only perks, and chances to win exciting giveaways across Force Support facilities.
Membership Perks
Stay in the loop with special offers just for Kraken Rewards members. Receive occasional texts and/or emails featuring exclusive discounts, promotions, and insider deals from Hurlburt Field Force Support Squadron programs and facilities.
Prizes & Giveaways
Join us at select events throughout the year for your chance to win. Look for Kraken Rewards Pop-Up tent events, the annual Holiday Sparkle Giveaway week-long event, and other base-wide celebrations where members can score prizes, Kraken merch, and more.
Hurlburt Kraken Rewards members must be a valid DoW ID holder, 18 years+, who have successfully signed up for the Hurlburt Kraken Rewards program.
Paid Advertisers
No Federal Endorsement of Advertisers Intended
Upcoming events
Events
List of events in Photo View
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Fall Fest 2026
Featured - -
Tree Lighting & Winter Wonderland
Featured -
Spreading Cheer Every Year!
Coming December 2026 – Check back in for more details
Contact Us
1 SOFSS Marketing
145 Letourneau Ave. Bldg. 90327
Hurlburt Field, FL 32544
Email: 1sofss.fsk@us.af.mil
Phone: (850) 884-4252
Sponsored in part by:
No Federal endorsement of sponsors intended.
Hurlburt Kraken Rewards members must be a valid DoW ID holder, 18 years+, who have successfully signed up for the Hurlburt Kraken Rewards program. If you are currently a FOCUS member, your membership has been automatically switched to the Hurlburt Kraken Rewards program 1 January 2025.